Board of Directors Management Team Group Structure

KENNY TAN

Founder and CEO of KEYfields Group


Kenny is responsible for the strategic planning, overall management and business development of the Group.

He has more than 20 years of experience in IT industry in Managing Business, Software Sales and Consulting, Design & Project Management. He was formerly a CIO in Rehau Asia Pacific, General Manager for IBS Asia and Head of IT for IDS Logistics, Singapore.

PATRICK YEO

Co-Founder and Head of Consulting of KEYfields Pte. Ltd.


Patrick is the solutions architect and leads a team of R&D developers for the System Design & Development and Software upgrade.

He has more than 20 years of industry experience in business system consultancy and implementation of logistics solutions. He was formerly working as IT Manager in Keppel Logistics and Senior Operations Manager in IDS Logistics.

Eliza Yeong

Head of Operations and Delivery of the Group


Eliza is Head of Operations and Delivery of the Group. She has been primarily responsible for managing the administration, commercials and human resource functions of our Group. Eliza is also responsible for the delivery team of the group to ensure projects are delivered on time, on budget and on target.

Eliza has more than 20 years of industry experience in business system consultancy and implementation of ERP solutions. She was formerly Principal Consultant at Oracle, IT Manager at Kaidi Company and Systems Analyst at Sakura System.

Chan Li Ha

Head of Support


Li Ha is the Head of Support. She is responsible for the management of a dynamic team of Customer Care Consultants to keep customers across KEYfields’ Suite of Products & Services highly satisfied.

With 28 years of IT experience behind her, Li Ha has implemented systems across MNCs and SMEs for the likes of Leo Burnett, McCann Erickson Spore, Batey Ads, Changi Hospital, St Hilda Secondary School, Denka Advantech, Kim Soon Lee Pte Ltd, GKE Warehousing and Logistics Pte Ltd.